Outsourced Chief Financial Officer & Team
Financial consulting for your business
Baseline brings together experienced startup operators who have scaled financial operations from a founder's kitchen table to $100M+ exits. Hire us to join your team.
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Sally Patel
Our Services
Our services are founder-friendly and are design to anticipate your needs. Whether you are raising capital, need financial insights, or setting up your operating model, we have you covered.
Fundraising Financial Projections Package
Tailored financial projections that captivate investors 36-month proforma P&L for a clear path to success Refine strategies with room for actuals and revisions Empower your team with training for model updates
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Operating Model Package
Custom operating models aligned to your business 36-month proforma statements and analysis Identify key business drivers and metrics Make informed decisions with variance analysis Stay agile with model updates and revisions training
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Capital Raise Strategy Package
Accurate valuation analysis and comps Compelling finance slides that captivate and engage Investor perspectives and storytelling Craft ROI-driven narratives with cap table planning Practice pitches and investor persona targeting Exclusive investor email templates and tracking tools
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Fractional CFO Service
Dedicated, experienced early-stage CFO Strategic kickoff meetings to align business objectives Monthly financial reviews to track progress and identify growth opportunities Seamless integration with your team for a cohesive partnership
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Finance Stack-in-a-Box
Dedicated, experienced early-stage CFO Accounting and HRIS onboarding and operations AP/AR processes with trusted partners like Bill.com Empower your team with a complete financial back office
Get StartedAbout Us
Baseline brings together experienced startup operators who have scaled financial operations from a founder's kitchen table to $100M+ exits. We know that expertise is needed in the earliest stages, at price points that make sense for founders.
Our Vision
We've built a stack of tools and resources that can scale and evolve with companies throughout their growth lifecycle, and set them up for success in diligence, fundraising, and exit.
Our Mission
We want great founders to be able to get the insights and metrics they need from their finance org, without going through the pain of growing an entire finance stack from scratch.
About Patrick
My name's Patrick McCarthy - I'm a Fractional CFO and startup investor who's been on the ground with founders for nearly 10 years. I've helped startups grow from founder to 50 people, raise more than $25M in funding, and grow revenue from $10K annually to over $10M while partnering with some of the largest advertisers and companies in the world. As the VP of Finance at SpokenLayer I built out a complex financial infrastructure, managed our enterprise SaaS and advertising financial models and budgets, raised $8M in venture funding, managed our cap table through 3 funding rounds, while also taking a heavy hand in operations. Most recently, I helped sell Paperspace to Digital Ocean for $111M as their Fractional CFO. I've advised over 100 startups in the last 5 years and written checks into 150 more.
How can we help?
Send us a note and we will be happy to connect with you to see if our services are a good fit.